Febreze

FEBREZE-ONE

Febreze ONE is a brand new product...and it's not your typical air freshener. It contains no heavy dyes or perfumes and is made mostly from water and corn. It is intended to attract light, or non-users of air fresheners who believe most of them are full of chemicals and harsh materials. The challenge was to create visuals that represent its organic nature and light fresh scent.

FEBREZE-PET

We targeted pet owners shopping for their pets, which means all of their mental availability is tied up in pet products. Air Care isn’t on the list, nor is odor on their radar in aisle. The challenge: To disrupt shoppers in the pet aisle and remind them of their need for Febreze. After all, most pet owners don't know their homes stink.

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