DIGITAL
DURACELL & JET.COM
Duracell's online sales have been rapidly declining. Online retailers such as Amazon began selling their own private label batteries at a much lower cost. Rather than using traditional iMedia or social strategies, we developed an idea that would target shoppers at the exact moment they need batteries. It was simple, offer shoppers an "add-to-cart with batteries" option when purchasing a device that needs them.
DURACELL WEATHER-TRIGGERED iMEDIA
Batteries are an impulse purchased, triggered by a need. Maybe your smoke alarm starts beeping at 2am or your son's favorite train runs out of steam. The point is, they are not top of mind, unless you need them. Weather-trigger iMedia is designed to create that need, or the threat of that need, in order to incentivize purchase.
BOUNTY ANIMATED iMEDIA
Bounty cleans big messes. So, we re-created these messes in the form of animated iMedia.
These are each representative of everyday messes our shoppers experience.
PUFFS AMAZON PRODUCT PAGES
We have developed and executed various types of static and animated iMedia (desktop and mobile), product pages for eRetailers such as Amazon, Target and Walmart, as well as explored other types of apps and widgets that were relevant to our target shopper.
